Northlight

Northlight is a Turkish clothing brand that stands out for its embroidered designs. Its collection is mostly embroidered animals and characters.

The brief was clear: the logo had to be modern and simple, and easy to use on t-shirts.

We prepared several logo options. All of them were about the northern lights, and all of them used colour gradients. The chosen logo shows winding bands that recall the aurora inside a circle, with mountain peaks rising along its lower edge. The colour palette is a gradient running from turquoise to purple.

Every t-shirt carries the logo embroidered in the bottom left corner. The product tag uses the same logo.

Two options made it to the final round. The one that wasn't chosen was a design we loved too; it described the northern lights in a simple, bold way. The brand didn't pick it as the logo, but the wordmark inside it became a t-shirt in the collection.

The logo, palette and wordmark all came from the same northern lights. The chosen logo sits in the corner of the t-shirts, while the wordmark of the other option ended up on the front of one.