Gise.com

Gise.com was a new ticketing platform. It sold tickets to events that had little in common: concerts, festivals, stage shows and camps. A DJ night and a weekend camp in nature sat side by side on the same site.

We made the logo, the brand page, the business card and the social media visuals.

To bring such different events under one brand, we decided early on what would stay fixed and what would change. The logo, the main purple and the typeface stayed the same everywhere. In the posts, the background colour and the object in front changed with the event: a disco ball, a DJ controller, a saxophone, a campfire.

The logo is the word "gişe" in lowercase with ".com" underneath. In small spaces the "g" works on its own as a symbol, in a white-background and a purple-background version.

The main colour is purple, alongside white. For details we made an eight-colour palette running from red to purple; the post backgrounds come from it. The typeface is Poppins, bold in headings and regular in text. Everything was gathered on a single brand page.

We designed the business card as a ticket. It has notched edges, a perforated tear-off line at one end and yellow paper. The phone number is set like a ticket number. In the corner sits a round stamp that reads "All tickets at Gise.com". On the back is a QR code with the symbol in its centre.

The posts repeat the same headline: "Every event you're looking for, at Gise.com!" What changes is the background colour and the object in front. We made separate posts for disco, DJ, saxophone and campfire.

For the X, Facebook and YouTube covers we placed a carnival mask, a caravan, a saxophone, a disco ball, a microphone and a speaker on a purple background. The line on them is short: "Tickets at Gise.com".

We also made a carousel post that is simply useful. It opens with the poster for a camp event, and the following slides explain how to get to Pamucak Social Facilities from the airport and from central İzmir. It is usually the first question on someone's mind after buying a ticket.

The logo, brand page, business card and social media set were made as one connected system. When a new type of event comes along, the next step is clear: a colour from the palette, an object in front.